Creating a digital strategy that triumphs over those of your competitors is really a two-phase process. The first order of business is to work with your digital agency to develop a strategy that truly addresses your goals and resonates with your company’s branding. This initial phase is all about setting out to design a digital strategy that really fits your business goals and service model.
But it never hurts to look for ways to improve your strategy – especially if you can do so in areas where your competitors come up lacking. With that in mind, creating and refining a winning digital advertising strategy also requires a little bit of detective work. Specifically, you’ll want to look for areas in which you can do one better than the competition. In this post, we’re going to show you how to make that happen.
First of all, we should note that we’re only advocating for above-board forms of spying. Certain information is either in the public domain or easily deduced – and that’s all we’re suggesting you look at. Along those lines, here are a few ways that you can quietly learn from your competitor’s advertising strategy:
When it comes to stealthy search engine marketing, it’s better the devil you know than the devil you don’t. You and your agency can use search engines to your advantage and find out everything you can about your competitors. Follow, subscribe and engage with them. You may even consider politely commenting on their posts. Do this proactively, and you’ll develop a strong idea of what they’re doing and, more importantly, how well it’s working.
Once you have the above in mind, you can return to your strategy to make a few revisions. Adopt those competitors’ techniques that are working, and improve upon those that aren’t. And if you’re looking for a search engine marketing agency to help you accomplish this, please don’t hesitate to contact Woven.